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Brand Marketing

Mtn Dew strips ‘Rise’ from new energy drink name after legal challenge

(Mtn Dew Rise Energy)
ES
By:
E.J. Schultz
November 09, 2021 10:48 PM

PepsiCo will strip the name “Rise” from its new Mtn Dew energy drink in the wake of losing a preliminary court battle with a competitor over the name.

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